Readable at 16 px
Browser tabs, Chrome extensions, Slack apps and bookmarks. Every mark is tested at favicon size before you see it.
SaaS & software logo designer · 1,600+ tech brands
SaaS logo design that makes your software look funded.
I design timeless, scalable logos for SaaS, AI and B2B software companies: a distinctive mark that reads at 16 px in a browser tab and still commands a 16 m conference wall. Original concepts, full vector files, 100% ownership.
- 4.5/5 from 723 Fiverr reviews
- 1,600+SaaS & tech identities
- 10+ yrsdesigning for tech
- Plexial
- TrafiQ
- SalesGo
- Relot.ai
- NeonLabz
- Talntly
- Scalegate
- Conduit AI
- Pixels
- Levermap
- Noticer
- CoAuth+
- Filetable
- Qonversation
- Pepilix
- promptComply
SaaS logo design, in short
Abdelhak Kasmi is a SaaS and software logo designer based in Morocco who has worked on more than 1,600 SaaS and tech brand identities since 2018, with 723 client reviews (4.5/5) on Fiverr. He designs logo marks, wordmarks, app icons and brand identity systems for SaaS, AI, fintech, HR-tech, developer-tool and B2B automation startups, and works in English, French, Spanish, German and Arabic.
- Specialty
- Logos for SaaS, AI and B2B software
- Typical timeline
- 5 to 10 days
- Packages
- From $149
- Files
- AI, SVG, EPS, PDF, PNG, favicon, app icons
- Rights
- Full ownership, trademark-ready
- Time zone
- GMT+1, async-friendly worldwide
Why a SaaS specialist
A software logo works harder than any other logo
Your logo is the first UI element every user sees. It has to survive a 16 px favicon, a dark-mode dashboard, an App Store grid and an investor deck, often on the same day. Generic logo designers design for a business card. I design for a product.
Built for the product UI
Nav bars, login screens, loading states and app icons. The logo is drawn to sit inside your interface, not just on it.
Dark and light mode
Color, reversed and one-color versions balanced for dark dashboards and light marketing sites from day one.
Investor-grade trust
Pitch decks, G2 and Product Hunt listings, enterprise sales calls. A sharp identity makes a seed-stage product feel established.
Portfolio
SaaS, AI and software logos I’ve designed
Real client projects across AI automation, sales tech, HR-tech, analytics, dev tools and security. Tap any project to view it full size.
Want your product here next?
Get my SaaS logo conceptsThe method
What makes a great SaaS logo? 7 rules I design by
After more than 1,600 tech identities, these are the checks every software logo has to pass before it reaches a client.
It survives the favicon test
If the symbol is unrecognisable at 16 × 16 px, it fails. Simple geometry beats detail.
The symbol can stand alone
App icons, avatars and loading screens need a mark that works without the name, like the Plexial P or the Relot R.
It works in one color
Gradients are a finish, not a crutch. Every logo is built in solid black first.
It’s dark-mode native
Most SaaS dashboards are dark. Contrast and weight are tuned for both backgrounds.
The wordmark is readable, not trendy
Custom letter tweaks add ownership; legibility on a G2 listing or a sales deck comes first.
It avoids tech cliches
No clouds, globes, generic swooshes or AI brains. Distinctive marks are easier to remember and to trademark.
It has room to grow
One idea that extends to product icons, illustrations and sub-brands as you ship new features.
Choosing a direction
Which type of logo does your software need?
Most SaaS brands need a primary logo plus a compact icon. Here’s how the main logo types compare, with examples from my work.
| Logo type | Best for | App icon | Examples |
|---|---|---|---|
| Custom wordmark | Short, distinctive product names | Needs a first-letter variant | Scalegate, SalesGo, Noticer |
| Lettermark / monogram | Long names, mobile-first apps | Excellent | Plexial, Relot, Talntly |
| Abstract symbol + wordmark | Platforms with several products | Excellent | Levermap, NeonLabz, Pixels |
| Meaningful combination mark | Explaining what the product does | Good | TrafiQ (route arrow), BiCode (code brackets) |
What you get
A launch-ready logo system, not a single PNG
Everything your developers, marketers and investors will ask for, organised and named so nobody has to message you for “the logo, but transparent”.
Compare packages- Primary logo horizontal, stacked and icon-only lockups
- Vector source files AI, SVG, EPS and PDF, ready for print and web
- Light, dark and one-color versions for every background
- Favicon set ICO, 16, 32 and 180 px PNG, plus SVG
- App icon set iOS, Android and PWA sizes
- Color palette HEX, RGB and CMYK with accessible contrast pairs
- Typography font pairing for product UI and marketing
- Mockups your logo on dashboard, mobile and social to share with your team
- Full ownership commercial rights to register and use your logo anywhere
Process
From brief to brand in about a week
A focused process built for busy founders. No long calls required: everything can run async from any time zone.
-
01
Brief
A 5-minute questionnaire about your product, users, competitors and the feeling you want. I research your market before drawing anything.
Day 0–1 -
02
Concepts
Original logo concepts, each shown on a real SaaS context: favicon, app icon, dashboard header and landing page.
Day 2–4 -
03
Refine
We sharpen your favourite direction together: shape, weight, color and spacing until it feels unmistakably yours.
Day 4–8 -
04
Launch
You receive the complete, organised file package with ownership transfer, ready for your site, app stores and pitch deck.
Day 5–10
Pricing
Simple, fixed-price SaaS logo packages
No hourly surprises. Pick a package, send your brief, and get concepts in about three days.
Launch Logo
For MVPs and pre-launch products
$149
- 2 original logo concepts
- 3 revision rounds
- Light, dark and one-color versions
- Favicon set
- Vector files (AI, SVG, EPS, PDF) + PNG
- Full ownership
Delivery in 5 days
Choose Launch LogoMost popular
SaaS Brand Kit
For funded startups going to market
$349
- 3 original logo concepts
- 5 revision rounds
- Everything in Launch Logo
- App icon set (iOS, Android, PWA)
- Color palette and font pairing
- Social media profile kit
- SaaS mockups for your launch
Delivery in 7 days
Choose SaaS Brand KitFull Brand Identity
For scale-ups and rebrands
$790
- 4 original logo concepts
- Revisions until approved
- Everything in SaaS Brand Kit
- Brand guidelines (PDF)
- Business card and email signature
- Pitch deck and LinkedIn cover templates
- Priority support
Delivery in 10–14 days
Choose Full IdentityPrefer Fiverr’s buyer protection? You can also order the SaaS logo gig on Fiverr.
Reviews
723 reviews from founders and teams worldwide
“I have dealt with many designers, but my experience with Abdelhaq was more than wonderful.”
“Reliable and proactive in communication. He always delivers on time and is very professional.”
“Creative thinking and excellent work ethic; doing what is required and more.”
“Have used his services twice and both times have been great.”
“You can’t complain for the price. Everything is great.”
1,600+ tech identities
About your designer
Hi, I’m Abdelhak. I only design for tech.
I’ve spent more than ten years on the international design stage and, since 2018, I’ve focused almost entirely on SaaS, apps and software platforms, working on over 1,600 tech brand identities for founders in the UK, Germany, the Gulf, Asia and beyond.
That focus is the point. I know how a logo behaves in a nav bar, why your app icon needs its own optical adjustments, and what investors and enterprise buyers subconsciously read into a brand. You get a designer who speaks product, not just pixels.
- Based in Morocco (GMT+1)
- Languages English, French, Spanish, German, Arabic
- Tools Adobe Illustrator expert
- Also brand style guides, LinkedIn banners, social content
Your options
SaaS logo specialist vs. AI generator vs. agency
An honest comparison of the common ways startups get a software logo.
| SaaS logo specialist | AI logo generator | Generalist freelancer | Branding agency | |
|---|---|---|---|---|
| Typical price | $149 – $790 | $0 – $100 | $25 – $500 | $5,000 – $50,000+ |
| Timeline | 5 – 14 days | Minutes | 3 – 14 days | 6 – 12 weeks |
| Original and trademarkable | Yes | Rarely | Varies | Yes |
| Tested as favicon and app icon | Always | No | Sometimes | Yes |
| Understands SaaS positioning | Core focus | No | Rarely | Often |
| Vector files and ownership | Included | Often paid extra | Varies | Included |
FAQ
SaaS logo design questions, answered
Can’t find your answer? Message me on WhatsApp.
How much does a SaaS logo design cost?
My SaaS logo packages start at $149 for a launch-ready logo with favicon and vector files, $349 for a SaaS Brand Kit with app icons, colors and typography, and $790 for a full brand identity with guidelines. For comparison, AI logo generators cost $0 to $100 but are rarely unique enough to trademark, and branding agencies usually charge $5,000 or more.
How long does a software logo take to design?
Most projects are delivered in 5 to 10 days: first concepts in about 3 days, then revisions on your chosen direction, then final files. Full brand identities take 10 to 14 days. If you have a launch date, put it in your brief.
What files do I get with my SaaS logo?
Vector source files (AI, SVG, EPS, PDF), transparent PNG and JPG exports, light, dark and one-color versions, and a favicon set. The Brand Kit and Full Identity packages add iOS, Android and web app icon sizes, a color palette and font pairing.
Do I own the copyright to my logo?
Yes. After final payment you receive full ownership and commercial rights to the final logo, so you can register it as a trademark and use it anywhere.
What makes a good SaaS logo?
A good SaaS logo stays recognisable at 16 px as a favicon, works in one color and on dark backgrounds, has a symbol that can stand alone as an app icon, uses a readable wordmark, avoids generic tech cliches like clouds and globes, and is original enough to trademark. See the 7 rules above.
Should my SaaS logo be a wordmark or a symbol?
Most SaaS products need both: a wordmark for the website header, decks and marketplace listings, and a compact symbol or lettermark for the favicon, app icon and social avatars. A short, distinctive name can lead with a custom wordmark; a long name usually needs a lettermark. The logo types table compares the options.
Do you design logos for AI startups?
Yes. Recent AI work includes Plexial (AI workflow automation), Relot (AI automation), Conduit AI, Investorleads.AI and promptComply. I avoid overused brain, spark and circuit symbols so your AI brand stays distinctive in a crowded market.
Do you use templates or AI logo generators?
No. Every concept is designed from scratch in Adobe Illustrator for your product. No pre-made templates or stock logos, which keeps your logo original and trademarkable.
How do we work together?
Send your brief with the form below and we continue on WhatsApp or email, fully async. I’m in GMT+1 and reply within a few hours. If you prefer to pay through a marketplace, you can order the same service on Fiverr.
Start your project
Your product deserves a logo that looks funded.
Tell me about your software in 60 seconds. You’ll get a reply with next steps and a fixed quote within a few hours.
- Free, no-obligation quote
- Original concepts in about 3 days
- Full ownership of your final logo
Prefer Fiverr? View my Fiverr profile